Installomator is a community project, it's a lengthy script/project hosted on GitHub. It contains 'Labels' which are the name of each software it supports. Previously you have to either download software from the vendor and then upload it to your MDM. Or you could script that so it grabs from the web when you install, but then it doesn't have any logic built-in. Installomator makes is incredibly easy to deploy software / policies that grab the latest version of each respective software from the web. It also has logic that detects which version is installed and only updates as needed.